Digital marketing strategist with over 10 years of experience, specializing in SEO and content creation for small businesses.
PlayStation supporters and detractors rarely see eye to eye.
Yet one particular grievance which has been voiced by everyone.
"Where are all the games?"
Expensive, single-player hits from in-house teams have traditionally been the foundation to the company's console popularity.
Throughout the PlayStation 4 days, users enjoyed a regular supply of narrative-driven experiences, but the pace has felt more like a trickle since 2023's Spider-Man 2.
But, the company's latest title – Ghost of Yōtei – represents a reversion to its proven triple-A formula.
The studio's latest project is a follow-up to 2020's samurai-era adventure Ghost of Tsushima, one of the final big console-exclusive releases from Sony.
"Video games require a significant period to develop, so it's no small portion of your life," says Nate.
Ghost of Yōtei relocates the setting a hundreds of miles north, to the Honshū region, and the setting a hundreds of years forward, to the year 1603.
In this installment, the narrative follows a character named Atsu, a heroine on a journey to exact revenge against the six warlords – a group of leaders responsible for her family's death.
With a previous game to develop from, it's not quite a completely fresh start but, Fox states, the project is still a huge undertaking.
Just creating a fresh main character, for example, demands input from authors, animation artists and design artists, to mention only some of the roles involved.
Backstage there are many, many more team members.
While the studio has roughly 200 team members at its base near Washington, many hundreds are involved in its titles.
The end credits for Ghost of Tsushima, for case, included around eighteen hundred people.
Some of them are from other countries, or from outside firms that focus in specific specialized disciplines.
"Making a title requires various different talents, from highly technical experts... to individuals who are highly driven by emotions, like our story team," explains the director.
"Plus the various departments function with co-ordination. It's comparable to directing an symphony.
"One have to have each pieces aligning."
The creative director says that a staggering array of elements can go into a single moment – from audio to the programming that ensures foliage drift across the screen at a pivotal juncture.
"Each group must have a understanding of the end goal," says the director.
Clear leadership is a quality the community have questioned the brand of lacking in recent times.
During its previous head, Jim Ryan, the division initiated production on a dozen online multiplayer games, called "continuous" games in the industry.
Some of the most famous examples, such as Fortnite, Roblox and the FPS series, retain fans hooked for months and generate huge revenues of income.
The company has had a hit in the genre with the previous year's Helldivers II, but one unsuccessful flop with another game, which was taken offline only a fortnight after its debut.
The company has afterward halted live-service projects based on a number of its biggest IPs, including God of War and The Last of Us.
Chasing the live-service arena is a strategy the company has admitted is not wholly "progressing well", but it's noted certain releases with connected elements, such as the racing series and MLB title MLB: The Show, have been successful.
The highlights of its latest showcase presentation were an upcoming game, a follow-up to the earlier Returnal, and the highly anticipated Wolverine title from web-slinger developer Insomniac – both solo titles.
High-profile releases can frequently be centers for conflict, as the developer recently discovered when a developer's remark about the death of right-wing US activist Charlie Kirk triggered a outcry.
The developer eventually dismissed the individual involved, and co-founder the studio head said that "glorifying or making light of an individual's death is a deal-breaker for the company", when interviewed about it.
Certain right-wing video game influencers have furthermore targeted Ghost of Yōtei for featuring a woman hero.
Nate notes it was an "unconventional decision", but key to the narrative the developers set out to share of an underdog challenging traditional conventions.
When the story progresses, the character's legend as an Onryō – a revenge-seeking entity found in Japan's tradition – increases.
"People believe there's no way a female might have eliminated members of the the group except if she is a supernatural {creature|
Digital marketing strategist with over 10 years of experience, specializing in SEO and content creation for small businesses.